Rachel: Welcome to Generation Z.
Born after ’95, we are the Change Makers, and we’re going to change the world for the better.
Beth: We are always-on, multi-taskers. We’re the mobile generation. We’ve had smart phones since we were about 12 – decades before other generations. They’re an extension of ourselves, in a good way.
Rachel: The ultimate compliment for us is how many likes we get on a picture.
Beth: We don’t need formal education and training for lots of things. We learn online, fast. YouTube is our teacher.
Rachel: We’ve been exposed to global content from a very early age, so our awareness of what’s happening in the world has shaped our values and beliefs. We have a massive influence with our peers online that other generations can’t comprehend.
Beth: We’re the kids that grew up with MSN, so instant messaging is our thing… Unless you’re phoning your granny, of course.
Rachel: We care about the environment and our communities - we have a deep rooted passion to contribute and improve them. We want to have an impact on the world and our futures.
Because our futures look bright
Beth: especially with the right filter
Rachel: and we’ve got a lot to look forward to.
Beth: Our generation will live through experiences that still sound like “sci fi” today. We’ll learn new skills from avatars; we’ll practice medicine on virtual bodies or tinker with virtual Boeing engines in our kitchens. We will have flexible careers; moving seamlessly between big organisations and “pop ups”. We will drive social movements and influence change.
Rachel: In our futures, we’ll take nano-computing, 3D printing and driverless cars for granted. We may touch friends and family across the globe using 4D Augmented Reality. We’ll attend concerts and events past and present from our own homes.
Beth: And when we say “homes” we mean “artificially-intelligent-homes”, of course!
Our generation has the opportunity to change the world and that starts with the choices we make right now. Choices like when to start saving and who will help us with our money.. All the things that will help us achieve our future goals
Standard Life. There’s a lot to look forward to.