Standard Life Aberdeen’s purpose is to invest for a better future. That’s why I’m delighted to announce that we’ll be using the Standard Life brand to champion people with invisible illnesses in the UK.
An invisible illness is any condition that has no visible indicators, so this term covers a huge range of illnesses and disabilities.
Here at Standard Life, we're taking a different approach to sponsorship because we wanted to invest in something that affects our customers and colleagues. Something that really means we can all look forward to a better future.
We talk a lot about financial wellness. Someone who appears to be well-off can actually be financially unwell if they aren’t able to manage their money effectively. Similarly, someone who looks fine can be struggling with an illness that you can’t see.
There are stigmas associated with talking about our finances, and that’s true of illnesses too.
In the UK, we’re all tempted to say “I’m fine” when we’re not fine at all. This is about getting comfortable with the uncomfortable and having difficult conversations where necessary so that we can all support one another.
At Standard Life, we care about integrity and doing the right thing. Our focus on invisible illnesses is an exciting chance for us to provide a platform for people to tell their real life stories.
As a life savings brand, we have long relationships with our customers and we want to support them throughout their lives in a way that matters and makes sense to them.
We’ll work with partners who are experts in their field and who can advise us on how best to support our customers, our clients and our colleagues. Today we’re launching our first partnership with Endometriosis UK.
When I first met Standard Life, I was impressed by their willingness to listen and their desire to build a collaborative partnership.
Refreshingly, they wanted to be more than just a sponsor; they wanted to work with us to find out what people with invisible conditions like Endometriosis really want from a life savings provider. They wanted to become a partner.
Standard Life has marketing resource and expertise that can help us reach a wider audience than we could ever have imagined.
One of the major challenges faced by Endometriosis UK and people with the condition is a lack of awareness, even amongst some medical professionals. The main focus of our partnership is to help alleviate some of these challenges and bring the conversation into the mainstream.
Currently it takes an average of 7.5 years for someone to be diagnosed with endometriosis in the UK. Our long-term goal is to raise awareness so we can reduce diagnosis to a year or less.
We feel there’s a lot to look forward to as we partner with Endometriosis UK.
It’s time for Endometriosis to stop being invisible and start being a condition we can be open about.