About us

Our company, our history and our culture

Who we are

At Standard Life, we’ve been helping customers with their life savings for nearly 200 years.

Today we support over 4.5m customers, helping them to manage their life savings so that they and their families can enjoy a better future.

Customers come to us through advisers, through their employers and direct to Standard Life.

What we do for our customers

We know that customers need more support than ever to make important financial decisions, so we use our expertise to help them get good advice and make better financial choices for their future. And our close relationship with Aberdeen Standard Investments allows us access to world-class investment solutions.

In the UK, our Award Winning Wrap and Elevate Platforms are used by financial advisers to provide financial planning and wealth management services to their clients.

Through Standard Life Assurance Limited, we offer a range of high quality products for workplace pensions, personal pensions, savings, investments and retirement. These are sold in the UK, Ireland, Germany and Austria. Standard Life Assurance Limited is now part of the Phoenix Group and uses the Standard Life brand under licence from the Standard Life Aberdeen group.

Learn more about our strategic partnership with the Phoenix Group

Looking to the future

Ultimately we want to help customers make good choices with their life savings, whether they are saving throughout their working lives, enjoying financial security in retirement or planning to pass wealth on to loved ones.

We believe that experience matters, customers need us and together we will succeed.

Collectively we believe this means that there’s a lot to look forward to.

What could your future hold?


At Standard Life we want to support our customers and the causes we believe in. That’s why we sponsor organisations and causes that make a difference.

Learn more about who we sponsor

Our culture

We’re here to help our customers move forward in a way that matters and makes sense to them.

Our culture

Our locations

Standard Life is primarily based in the UK, but we also have operations across Europe.

Our locations