Our sustainability priorities

We want to help those around us invest for a better future. In order to do this we need to provide long-term sustainable value to all our stakeholders including our shareholders, our customers and clients, our employees, and our local communities.

Sustainability is good for our business

Evidence is mounting that companies that manage non-financial measures perform better in the long term and our investors consider these issues as important.

Our sustainability strategy helps us to manage all our risks and opportunities, allows us to foster innovation, identify efficiencies and provide a positive contribution.

To show how delivering our priorities relates directly to our success we have defined non-financial measures which measure our success and help to drive action.

Defining our priorities

Through our materiality review we gather a wealth of information from inside and outside our business to help define our priorities so we can devote appropriate time and resources to them.

  • The outside world
  • Our stakeholders
  • Our purpose
  • outside world

    The outside world

    Understanding what's going on in the world and how this might create risks or opportunities for our business and stakeholders is key to being sustainable. We do a wide variety of work to ensure we are all well placed to respond to, and influence, external trends.

  • Our stakeholders

    We continuously seek input from our people across the organisation, as well as external stakeholders. We look at the importance of these issues and compare them against the impact on the business to help sharpen our focus and identify our priorities.

  • Our purpose

    We aim to help people save and invest for the future with confidence. This plays a big role in helping us define our priorities.

How our priorities fit together

Before we defined our four new priorities we worked towards five sustainability themes - our customers, people, community, environment and operating responsibly.

These themes remain at the heart of our sustainability strategy and link into our four new priorities. Our ambition diagram on the left shows our four priorities and how they fit together.

Responsible business

Doing the right thing through our supply chain, environmental management, tax management. Behaving ethically, managing our key risks and contributing to local communities.


Inclusive, meaningful jobs that pay a living wage allowing people to save.

Pensions and savings

Enabling participation in saving and engaging customers and clients through education.


Investing money responsibly and using our influence as an asset manager and owner in positive ways.