How we decide what to sponsor

We regularly receive sponsorship enquiries from individuals, clubs and other organisations. To help us decide if these proposals are a good match for our business, we measure them against the criteria on this page.

Our sponsorship criteria

  • Global reach - it should be able to support and reflect the international nature of our business
  • A good fit with our business - the aims and values of the sponsorship should be aligned with our own
  • Reasonable timescales - we won’t normally consider opportunities that take place within the following six months
  • Complement our other activities - it should work well with our other business and marketing activities
  • Exclusivity - we don’t consider proposals where we don’t have exclusive rights in our industry sector.

Sponsorships we won’t consider

  • Political or religious causes
  • Violent themes, high-risk activities or extreme sports
  • Anything that might damage our brand or our industry
  • Community sport or charity fundraisers
  • A benefit for an individual person or a family
  • Trips or projects for educational bodies or artistic groups.

Support for charities and community organisations

We may be able to help you through our community support programme.