Marketing

"The variety of experiences you get is probably the main benefit. Getting to work within a number of areas on different projects not only helps you quickly build your knowledge and skills – it's also invaluable for discovering what type of role you enjoy." Lorna Kinnoch, Marketing Graduate

Our marketing team engages Standard Life’s customers throughout their lives, creating long lasting relationships and helping them make the most of their savings and investments.

We look for people with a natural curiosity and enthusiasm, who can make it work in a commercial marketing department. And there's the need to communicate and work well with different teams, audiences and stakeholders.

During your rotational placements, you'll get the practical experience to set you up for an exciting career. If there's an area that really interests you, we'll help tailor your programme so you're playing to your strengths.

You'll be helping to improve our marketing experiences at all points - and working closely with our customers while doing it.

Digital is a big part of all that we do – so you will gain experience in digital marketing, social media, and developing engaging content for our customers.

  • Duration: Two-year programme
  • Structure: Up to four rotational placements
  • Development: Tailored approach to placements
  • Entry requirements: 2:1 degree in any discipline

Read the below stories to hear from some of Graduates who have been in the same position as you, along with one of their placement managers:

Jamie Forlan

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What were you studying before joining Standard Life?

I read History at the University of St Andrews. Studying an Arts subject hasn’t been a barrier to progressing in my time here at all.

How would you describe our culture?

Collaborative, supportive and purposeful. Everyone I’ve met across the business has been enthusiastic about supporting other pieces of work and delivering the right thing for our customers and clients.

What do you think is the main benefit for a graduate working at Standard Life?

The opportunity to truly shape the experience of our customers and clients at an early stage in your career. That’s been exciting. The graduate scheme has also given me great exposure to financial services and a strong support network, enabling me to mature as a young professional.

Why did you decide to join Standard Life?

I wanted to join Standard Life because it’s a company with a clear strategic ambition and a strong purpose – to help people manage their money and save for their future. It’s really rewarding to contribute to that. I also felt that because it was a large organisation, I could find a role after the graduate scheme that aligned with my interests.

What advice would you give to someone joining the programme?

Embrace uncertainty by approaching everything with enthusiasm. At the start, there’s a lot to learn but your attitude really helps to cultivate strong relationships in your team and with other functions across the business. Finally, just enjoy the journey!

Lorna Kinnoch

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What were you studying before joining Standard Life?

Marketing at the University of Strathclyde.

How would you describe our culture?

Standard Life has an incredibly welcoming culture. From day one you feel like part of the team and you’d be hard pressed to find anyone unwilling to give you their time and grab a coffee with you. There is also a real ethos of doing the right thing, which is evident in my day to day role in terms of how we communicate with customers and clients.

What do you think is the main benefit for a graduate working at Standard Life?

The variety of experiences you get is probably the main benefit. Getting to work within a number of areas on different projects not only helps you quickly build your knowledge and skills- it’s also invaluable for discovering what type of role you enjoy. Where there are so many potential opportunities, having time to experiment and get a clearer idea of what path you want to take is amazing.

Were you a previous intern with Standard Life, if so, what made you want to return?

Yes, I interned with the data team in 2015. For having only been in the department for 10 weeks, I left feeling like such a part of the team and that I had made a real contribution. That being said, there was also so much that I couldn’t fit into such a short space of time. Coming back via the graduate programme gave me the opportunity to explore my interest in those other areas and build on my internships experience.

Ultimately, my goal after university was to find a job that kept me excited and interested. My internship gave me exactly that, which is why I came back.

What has been your proudest moment so far?

I think my proudest moment so far was seeing the output from my brand photography work being used around the business. I was given the opportunity to lead a series of photo shoots to refresh the brand imagery for part of the business. This meant working with a production manager and art director to cast models, choose locations and then being on set in Glasgow and London to bring the whole thing to life. Despite having now moved onto another placement, seeing the images we captured being used across marketing materials both online and offline is great!

What advice would you give to someone considering applying?

I suppose it’s a bit cliché to say “just be yourself”, but really do try and let your personality come through in your application where possible. It’s not just about what you can do, how you do it also plays a massive part.

What has surprised you most about working at Standard Life / your programme?

I was most surprised by just how much I was treated like anyone else in the company and not as ‘just’ an intern/graduate. Your opinion is asked for and valued just like everyone else in the room irrespective of how new you are to your role. Sometimes you can even provide the fresh perspective needed on an issue. I was also given far more responsibility than I expected, which was great. You are challenged to learn by doing rather than by observing.

Juliette Kerrigan

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What value do graduates bring to your department?

Our graduates bring new ideas, enthusiasm and a passion to learn across our Marketing teams. As they progress throughout the scheme they gather knowledge and a network of contacts that they can build on in each placement.

Why should applicants choose to join your department & Standard Life?

Standard Life has a supportive culture which makes the perfect place to begin your career in Marketing. At Standard Life we place value on developing talent and collaborating across departments and teams, which makes it an ideal place to learn. Marketing is at the heart of Standard Life and our team is integral to achieving our strategy of being customers’ first choice for their life savings. You will have a big role to play in helping our customers make the most of the moments that are yet to come.

What projects can graduates expect to be involved in?

From day 1 our graduates support the delivery of an exceptional experience to customers and clients across our adviser, workplace and customer channels and our financial planning business 1825. In these teams you will be given responsibility for design and delivery of campaigns, communications and events, working with a variety of stakeholders. There will also be the opportunity to gain experience across our Digital Marketing, Insight and Change teams to gain experience of working on a variety of projects to deliver results. There is opportunity to shape what work you get involved in as you progress through the scheme.

What can a graduate gain from working in your area?

Throughout you time on the scheme you will have the chance to work across the department in collaboration with various teams from across the business. You will gain an in-depth understanding of our customers and clients whilst building your marketing expertise with support from our highly skilled people.

What advice would you give to graduates joining your area?

To ask lots of questions throughout your placements, building your network and knowledge across Marketing and the wider business.

Applications for this stream have now closed for 2017.

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