Sustainability means many things to many people. For some, it is about recycling, improving the environment or working to help local communities. For others, it is something more strategic and ethical - it's about how you run your business to ensure it's sustainable in the long-term.
At Standard Life, it's also been about listening to our customers' needs and building trust with them, investing customers' money responsibly, acting with integrity and to the highest ethical standards.
During 2010, we have taken time to review our approach to sustainability. As a result, we’ve developed a new sustainability strategy, which builds on what we have achieved in the past and aligns our approach with our business strategy.
Full details of how we’re moving towards our sustainable business model and what we hope to achieve in the years ahead are in our 2010 Sustainability Report.
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