Our approach
At Standard Life, our values run through everything we do from the way we invest, to developing our people, to how we treat our customers. We are committed to running our business to high ethical, legal and professional standards. The fair treatment of our stakeholders both internally and externally is very important to us.
For us corporate responsibility (CR) isn’t a nice to have, it is a fundamental part of our business philosophy, culture and approach. It’s all about having a business which is sustainable, built upon investment in our business, communities, environment, and people. We believe that from our suppliers to customers, employees to shareholders, CR is a must have and everyone has a part to play.
Focusing on five material issues7
Our corporate responsibility approach for 2008 was to build on the work achieved in previous years and to concentrate on the issues that are material to our business and stakeholders. Based on independent research, we have refined our approach and now focus our reporting on five key areas:
