Business model
Our aim is to maximise cash profit to support our progressive dividend policy and to create the capacity to reinvest in growing our business. This in turn will generate long-term capital growth. As a long-term savings and investments business, we have a relatively simple business model to achieve this:
- increasing both the number of customers who come to Standard Life and the amount of money we manage for them i.e. growing our assets under administration
- maximising the revenues we generate from those assets and increasing the length of time our customers hold their assets with us
- transforming our operations to become lower cost and scalable, while maintaining the quality of our customer service
- optimising the Group's balance sheet and capital